LANGUAGE MANIPULATION OF THE BASIC VALUES OF A MODERN SOCIETY IN A DIGITAL MEDIA

Abstract

The article considers such basic value of modern society as linguosociocultural safety. Fakes are used as an object of study. Their aim is to trace the verbal and non-verbal mechanisms of their impact on the recipient in the aspect of speculating with such basic value of modern society as safety. The article uses modern material to analyze a new concept and the corresponding word fake, which has become an indicator of changes in the linguistic picture of the world of Russians in recent decades. The authors of the paper find out that the main sign of fake information is a propositional attitude to provoke an emotional reaction in the addressee – positive or negative, often provocative, which raises the problem of maintaining linguistic and sociocultural security as a state of protection against current and potential threats to sociocultural relations. It is concluded that in the modern information space counter-suggestion measures are necessary to generate a filter of distrust of false information (fakes).