MULTIMODAL CREATION OF COMMUNICATIVE MEANINGS IN THE SPEECH ACT CALL, DIRECTED TO PROVOCATION OF HATRED

Abstract

The article is dedicated to the multimodal aspect of creating communicative meanings in the speech act of call in conflict discourse. The aim is to describe ways of variable creation of the communicative meanings of calls directed to hatred provocation. The study is based on the laws of conjugated functioning of semiotic heterogeneous elements in conflict discourse. Based on the analysis of the results, the simultaneous functioning of verbal and nonverbal components in the process of creation of variable communicative meanings in a multimodal event is highlighted. The analysis of the addresser’s illocutionary force in the creation of communicative meanings during oral interaction with the recipient has been proved to take central position in the speech act of call in conflict discourse. Call directed to the hatred provocation is argued to be an indirect, directive and inclusive speech act. The results of the research show that oral communication in a multimodal event allows you to create a holistic image formed by means of simultaneous functioning of semiotic heterogeneous elements.