PRINCIPLES AND NORMS OF MEDIA ETHICS IN THE AGE OF ARTIFICIAL INTELLIGENCE

Abstract

The article addresses the urgent need for new principles and standards of media ethics in the age of artificial intelligence. The authors analyse key documents related to the use of AI tools in various fields, including the media: the Code of Ethics in the Field of Artificial Intelligence; the Paris Charter on Artificial Intelligence and Journalism; the American AI Initiative: the US Strategy for Leadership in Artificial Intelligence; the Artificial Intelligence Index Report; the Beijing Academy of Artificial Intelligence; and the Ethics Guidelines for Trustworthy AI 2019. The article formulates principles that reflect the new reality and shape the professional standards of modern journalists. It proposes four groups of ethical norms for professional activity (“Journalist and content”; “Journalist and audience”; “Journalist and privacy”; “Journalist and organizations”) which can be applied in the development media ethics codes in the AI era. The principles and norms of ethical regulation of the use of artificial intelligence technologies in journalism proposed in the article should be adapted for individual media outlets in order to ensure transparency in the media product.