LINGUOMANIPULATIVE MECHANISMS IN MODERN SOCIO-POLITICAL TEXTS (BASED ON THE MATERIAL OF ALLOPHRONIC ELEMENTS OF A LANGUAGE)

Abstract

Being an intermediary between the external and internal world of an individual, the language of modern newspaper texts has a very dynamic character and reflects any changes taking place in the society. It is in the press that new metaphors and other language tools are often recorded. Besides, any newspaper article has certain readers’ responses (neutral, or emotional-evaluative) in view. All above said represent an extensive research material. The study of modern media texts shows that most of them perform not an informative, but an influencing (manipulative) function, which is represented by the expressive means of a language. This paper presents an analysis and classification of these language tools in terms of their manipulative potential. The allophronic (contradictory) essence of a language and its role in this process are revealed.