DOLL IN THE RUSSIAN SONG DISCOURSE: LINGUISTIC ASPECT

Abstract

The article examines the linguistic embodiment of the doll in the modern Russian song discourse. The language material is taken from the texts presented in the Internet. In the texts of different performers, researchers notice a different approach to the image of Barbie, sometimes contradictory sometimes. This is largely due to the public perception of the doll. The study of the original language material allows to believe that the linguistic image of the doll in the modern song discourse is a manifestation of gender stereotypes, the different interpretation of which depends on the author’s goal and the author’s point of view. The author sees a gender correlation: in the songs of female performers, the evolution of the image of Barbie is traced, its gradual humanization, and with it the gradual cessation of the reification of a woman, while male authors, on the contrary, return to stable traditional ideas about a toy girl.