PRECEDENT NAME AND ITS SECONDARY CONNOTATIONS (IN TEXTS OF MODERN RUSSIAN MEDIA)

Abstract

The article is about the precedent name – its secondary semantics in the modern Russian media. The precedent name as a result of semantic condensation of the precedent text and the precedent situation is closely connected with the cognitive base of the linguistic and cultural community. Although the precedent name itself is a result of fixing the proper name’s stable associations (connotations) in the language, nevertheless, the study of the use of the precedent name makes it possible to find its semantic-pragmatic expansion tendency either by means of actualizing those latent fragments of the precedent name that are not covered by standard connotations (Cinderella – ‘shoe’), or by means of reinterpreting it completely (Susanin – ‘mercenary false conductor’). The purpose of this precedent name study is to detect its occasional connotations in Russian media texts, determine the range of its semantic-pragmatic variation and the decisive factors.