TRAINING SPECIALISTS IN THE SPHERE OF ADVERTISING: OVERVIEW OF EDUCATIONAL TECHNOLOGIES AND EMERGING COMPETENCIES

Abstract

The article presents the specifics of training personnel for the advertising sector, provides an analysis of necessary competencies, identifies educational technologies necessary for training specialists in the advertising sector in modern conditions. The authors come to the conclusion that training of specialists in the field of advertising is inextricably linked with the requirements of employers and the requirements of the labor market. It is revealed that in modern large-sized international companies, advertising specialists are placed on a par with strategic managers managing business development. Taking these requirements into account on the part of educational organizations will allow future workers in creative industries not only to solve the problem of employment, but also to effectively implement production activities.