BOOKTRAILER AS A MEANS OF ACTIVATING READING ACTIVITY OF STUDENTS

Abstract

The article examines features of a new type of book advertising – a book trailer as a means of attracting the attention of schoolchildren to reading works of art. The relevance of using a book trailer in the educational environment is due to the context of the time, social trends and characteristics of the modern reader-viewer. A survey of teachers of the Russian language and literature of the Republic of Sakha (Yakutia) was used as an experimental research method. The elective program “Booktrailer: create, look, read”, tested in a multilingual environment (grades 5-7 MBOU “2 Malzhagarskaya secondary school named after M.E. Vasilyeva”) is presented. The result of the students’ activities is a website “Booktrailers of Yakutia”, created by them, which is a modern platform for the development of readers’ interests, cognitive, research, information and communication abilities of students.