THE RESEARCH ON PRESS CONFERENCE OF THE HEAD OF THE PRC FOREIGN MINISTRY FOR FORMING THE NATIONAL IMAGE

Abstract

The topic of China’s national image arises on the background of the rising of the Chinese nation in the world. Especially, in the era of globalization and the rapid development of the Internet, the formation of a favorable national image is becoming an increasingly difficult task, attracting high concerns from Chinese government, society and the scientific community. The press conference of the Chinese Foreign Ministry is one of the public relations strategies to spread the national image. It not only expresses the position, but also creates the image of the country at various levels, including the image of leaders, government, culture, etc. In this article, press conferences of the head (Wang Yi) of the Foreign Ministry are selected as the object of research, in which the main attention is paid to the state of development of public communication of the Chinese government, providing a theoretical basis for further improvement and development, as well as providing reference materials on the development of public communications in the world.