EXPRESSIVE POTENTIAL OF LEXICAL UNITS IN THE LANGUAGE OF THE REGIONAL PRESS

Abstract

The article is devoted to the study of the expressive potential of lexical units in newspaper publications of the Republic of Bashkortostan. The language of the regional press is a valuable linguistic source for the study of evaluative, emotionally colored, colloquial and colloquial vocabulary, common and regionally specific phraseological units and tropes. The relevance of this study is due to the insufficient knowledge of the expressive potential of lexical units in the language of regional media. The article focuses on highlighting various types of expressive vocabulary based on the language of the regional press of the Republic of Bashkortostan. For the first time, the article offers an analysis of the expression of lexical units to identify their significance in shaping the author’s position, influencing the readership, as well as reflecting the socio-cultural specifics of the region under study. As a result, it is proved that various types of expressive vocabulary are actively used in newspaper publications of the Republic of Bashkortostan, including evaluative words, emotionally colored units, phraseological units and tropes. These lexical tools serve to decorate speech, at the same time they perform important communicative functions in the language of the regional press.