THE DEVELOPMENT OF VISUAL COMPETENCE OF STUDENTS AT THE FIRST STAGE OF TRAINING IN MAGISTRACY IN DIRECTION OF COMMUNICATIVE DESIGN

Abstract

The article is a description of methods used by the author in practice of teaching disciplines of communicative design in the magistracy, which ensure an increase in the level of development of the visual competence of students. The approach to the development of students’ visual thinking is theoretically and practically tested in the course of classes with observation and diagnostic procedures, described on the basis of a formative experiment. The examples provided in this article demonstrate the possibilities of using such tools and ways of working in the process of teaching design. The author confirms the hypothesis that conditions specially created in the learning process contribute to the development of the parameters of visual thinking and visual competence of students.