FUNCTIONAL FEATURES OF PARAMETRIC ADJECTIVES IN TEXTS ADVERTISING TOURISM

Abstract

The article examines features of functioning of parametric adjectives in advertising texts in the tourism sector. Key adjectives with dimensional features used by advertisers to evaluate tourist sites have been identified. The paper presents synonymous series of adjectives with the semes of magnitude, height, length, weight, width, thickness and depth in terms of graded values of each of the parameters. The frequency of the use of parametric adjectives in tourism advertising texts has been investigated, and the ratio of inclusion of parametric adjectives with direct and figurative meanings in tourist advertising texts has been established. The most frequent cases of metaphorical hyphenation, created on the basis of a figurative reinterpretation of spatial semantics, are revealed. The study also makes it possible to evaluate parametric adjectives potential in terms of attracting consumers of tourist services.