SOCIAL NETWORKS AS AN INDICATOR OF THE EFFECTIVENESS OF SPEECH STRATEGIES AND TACTICS OF OPPOSITION PARTY LEADERS (A CASE STUDY OF V.V. ZHIRINOVSKY’S STANCE ON PENSION REFORM)

Abstract

The article is dedicated to the linguo-personological understanding of the problem of legitimization, which is relevant for the political sphere of communication, and the ways to solve it in the linguistic aspect. The researchers examine strategies and tactics of legitimizing the activities of the representative of the opposition party – the Liberal Party leader V.V. Zhirinovsky on the material of his speeches on the pension reform, and also analyzed the reaction to the statements of non-professional politicians. As a result of the analysis of the material, conclusions have been drawn. According to them, V.V. Zhirinovsky, in his statements about pension reform, often uses a strategy of self-presentation to promote his party (its tactics of cooperation is productive), as well as speech strategies for lowering, which, as the analysis of Internet comments shows, are effective among netizens who have formed a negative image of the current government.