MAIN TENDENCIES OF GENDER CONSTRUCTION IN MODERN SOCIETY

Abstract

The article is dedicated to the question of gender construction in the 21 century. The author analyzes the current development of scientific knowledge about gender. Four components and sources of gender construction are identified. The main means of gender construction are rituals и institutional reflexivity. There are examples of blurring ritualized gender boundaries with the help of mass media in the article. The article analyzes the ritualization and institutionalization of gender in the modern world. Methods of deconstructing the traditional binary male-female opposition using various institutions are described. Methods of creating a pluralistic gender model using language tools are highlighted and analyzed. The conclusion is made about the discursive movement of individual sexual behavior features from the category of deviation to the category of norm.