THE LANGUAGE OF THE GERMAN BLOGOSPHERE IN THE LIGHT OF THE PROBLEM OF PARADIGMATIC RELATIONS OF ITS LEXICAL UNITS

Abstract

The task of the study is to consider a problem of paradigmatic relations in the language of the German blogosphere. As the research material, lexemes selected from the posts of popular German bloggers of the social network Instagram are used. Thus, the relevance of the work is determined by the task and the latest factual material. The methodological basis of this study is the system-functional approach. The novelty of the research lies in the fact that for the first time a paradigmatic analysis of the language of the German blogosphere is carried out, according to the results of which it is concluded that the meanings of lexical units of the blogosphere can be represented by four types of paradigmatic relations: identical (absolute synonymy), similar (synonymy), opposite (antonymy) and generic (hyponymy). The analyzed material allows to conclude that the language of the German blogosphere is extremely anthropocentric, since it is and develops under the influence of bloggers’ personalities, their lifestyle, interests, professional activities, which means that the blogger’s linguistic personality acts as a subject of the formation of the blogosphere’s language.