GENRE SPECIFICS OF THE POLITICAL BLOG

Abstract

The article focuses on the analysis of the genre specifics of the political blog on the example of the German-speaking political blogosphere. The integrative essence of the political blog is described, which is determined by the genre originality of the communicative Internet space. The importance of studying the blog as a new media format in the framework of modern genre studies is explained. The main relevant genre parameters of the study of the blog as an authentic form of Internet communication are determined. The article considers the parameters of the Internet communication, which define the method of communicative cooperation between a blogger and a potential recipient, as well as the language tools necessary to implement the blogger’s goals. As a result, the article conclude that it is impossible to a full explanation to the genre specifics of the political blog due to the heterogeneity of this media content and the various differential features that form the basis of the description model.