HYPHENATED COMPOSITES METAPHORICITY AND IMAGERY IN THE POLITICAL BRITISH AND AMERICAN MEDIA DISCOURSE

Abstract

The political papers persuasive discourse aims to manipulate public opinion. There is an increasing need for new linguistic means to influence the audience. Such means are hyphenated composites. Readers can find a great number of them in American and British political press. The hyphenated composites implicate additional meanings, values, images and evaluation in a bright manner. The composites in election articles represent a certain connotation only in their context. The political British and American media discourse is full of hyphenated composites created in the military terminology context. The author investigates the metaphor model “politics is war” expressed by hyphenated composites as the most productive one.