PHONOSEMANTIC MEANS OF EXPRESSIVENESS OF ADVERTISING TEXT

Abstract

. The article is dedicated to phonetics of advertising English text organized according to the laws of phonosemantics, in terms of its attractive and manipulative functions. The main attention is paid to the sound-imagery nature of phonosemantic means (alliteration, assonance, metaphor, methonуmy) in the text. English advertising text as a special type of the text and its key aspects such as imperativeness, intertextuality, media and advertising picture of the world associated with language manipulation are considered in the paper in order to underline their significance in advertising text expressiveness. Thus, it proves the necessity of further research in the field of identifying appropriate connotations of the expression plan of English-language advertising texts.