ENVIRONMENTAL ONLINE PETITIONS AS A FORM OF MODERN PROTEST PRACTICE

Abstract

The article presents results of an analysis of the collective and personal measurement of environmental online petitions posted on the platforms of Democrator, from the standpoint of a communicative approach Change.org, петиция-президенту.рф, Russian public Initiative. The relevance of the undertaken research is explained by the need to study the protest potential of environmental Internet communication. In the work, based on the material of Russian-language online petitions on environmental topics, the techniques of discursive modeling of the image of the addressed person and addressee, the communicative features of their solidarity, as well as dominant strategies and tactics are examined. It is noted that the stratagem-tactical organization of environmental online petitions is based on the implementation of argumentative and phatic strategies with the use of appropriate tactics; in the communicative behavior of the initiator of an environmental online petition, the mobilization potential of the analyzed protest practice is mainly realized.