ACTUALIZATION OF THE INTERPERSONAL CATEGORY IN AN ELECTRONIC POPULAR SCIENCE TEXT WITH A NON- VERBAL COMPONENT

Abstract

When creating a popular science text, means of establishing contact between the author and the reader take a special place. These tools indicate the interaction of the author and the reader, their hidden monologue. The category of interpersonality or interpersonal relations between the author and the reader is aimed at simplifying the reader’s perception of new information and at the same time promoting this perception. The article deals with the means that facilitate the establishment of contact between the author of a popular science text and the reader, including non–verbal ones. The author and the reader of the scientific-popular text need to answer questions on reciprocal unity, imitation of the dialogue of the author and the reader throughout the text. Often such unity is a question that is answered by the entire subsequent text. The research is based on German-language texts from electronic versions of the journals “Bild der Wissenschaft”, “Spiegel”, “GEO”, “Focus”.