FUNCTIONING OF ENGLISH PAROEMIAS IN ECONOMIC DISCOURSE

Abstract

The purpose of this work is to define the conditions and mechanisms of functioning of English proverbs in economic discourse. The scientific novelty is that the authors try to set up basic principles of a communicative and pragmatic approach to the study of the functioning of paroemias in economic discourse. The work presents the results of a complex analysis of functioning of proverbs in economic discourse. The relevance of the work lies in the in-depth study of the role of proverbs in the creation of economic discourse, their communicative, pragmatic functions, thus enabling a deeper understanding of the essence of the cognitive features of paroemias. Straightforward analysis of functioning of English paroemias in economic discourse highlighted the fact that authors and publicists rethink stereotypes, disagree with judgements in paroemias. Articles on different economic topics are analysed in the research work as economic activity is considered to be discursive nowadays. Use of paroemias is predetermined by specific nature of economic discourse. According to the factual material, the use of paroemias in economic discourse ensures influence on readership. Research of functioning of English paroemias in economic discourse reveals the fact of their widespread usage in everyday life and their status of traditional and common units. Economic articles demonstrate a pragmatic potential of proverbs in professional discourse. It is economic discourse that provides anti-proverbs in most cases. Using paroemias and transformations in articles, publicists not only express their opinion and attitude to events, people, but to the content of these proverbs too. Anti-proverbs are succinct and effective means for this purpose.