THE POTENTIAL OF COMPATIBILITY OF SPEECH ACTS IN MANIPULATIVE DISCOURSE

Abstract

The article is dedicated to the study of the potential of compatibility of speech acts in manipulative discourse. English-language advertising texts are analyzed in the research. Understanding the phenomenon of discourse as a coherent sequence of speech acts allows studying the texts of English-language advertising from the position of speech act theory. Possible combinations of speech acts for the implementation of the logical and semantic structure of the argumentative text are considered in the article. It is found that the thesis of the argumentation includes, as a rule, representatives and directives. Arguments are expressed by representatives, commissives, and expressives. A rule of inference is implemented through directives, representatives, and commissives. Methods of linguopragmatic, discursive, text analysis, as well as methods of research of lexical semantics of the language are used.