PRAGMATIC ASPECTS OF USING THE ADDRESS IN INFORMAL CONTEXTS (BASED ON BRITISH AND AMERICAN FEATURE FILMS)

Abstract

The article analyses pragmatic features of address conditioned by informal context. The purpose of the study is to describe functional peculiarities of the speech act of address in terms of pragmatics. The aim is achieved through the use of the following methods: sample selecting, context-interpreting method, pragmatic analysis, description. The highest diversity of types of address is typical of informal contexts. The following types of address can be identified: gender determined address, hypocoristic forms, substantivized adjectives, relationship between the speakers, occasional words, derogatory terms. The most adequate forms of address are selected upon analysing the pragmatic variables of the situational context. This is due to the fact that apart from appellative function, address performs those of contact making and emotional impact.