TRANSFORMATION OF LITERARY AND ARTISTIC JOURNALS IN THE CONTEXT OF MEDIA CONVERGENCE: THE IMPACT OF DIGITALIZATION ON RUSSIAN MEDIA CULTURE

Abstract

The rapid digitalization of the media space determines the relevance of studying the transformation of literary and artistic journals in the context of media convergence. This work aims to comprehensively analyze changes in the functioning of Russian artistic journals under the influence of modern information and communication technologies and assess their impact on society’s media culture. The study is conducted using systems analysis, content analysis of publications in print and digital formats, and comparative analysis of journal functioning before and after digital transformation. It is revealed that adaptation to the digital environment led to content enrichment with multimedia, interactivity, and multi-channel distribution. Media convergence has a dual impact: it expanded the audience and creative opportunities but created economic challenges and increased risks of information influence. Having lost traditional funding sources, artistic journals have become tools for shaping media culture, acting as intermediaries between society and the state in social, intellectual, and spiritual-moral dimensions.