NATIONAL COMMITTEE ON BRICS RESEARCH: ASSOCIATION IMAGE IN EXPERT DISCOURSE

Abstract

The article describes the BRICS image in the expert discourse which can be defined as a special-purpose form of communication describing, explaining and interpreting phenomena, processes and events. The cognitive and discursive peculiarities of the modern expert discourse include the notion determinologization and despecialization, the usage of the figurative means, the reality mediatization. The above-mentioned characteristics can be traced in the expert discourse of the National Committee on BRICS Research. The statements of the National Committee on BRICS Research experts published in the Russian mass-media from 2023 up to 2025 serve as the material for the study of the BRICS image. The primary method employed in the research is the cognitive and discursive analysis. The main instruments of the BRICS image representation in the expert discourse are: tendency towards appellation and deonymization; realization of the endevaour to overcome unipolarity and build a multipolar world; metaphorical models; diachronic analysis of the association efforts; forecasting of the BRICS future role on the global stage.