INTERMEDIATE ASPECTS OF COMIC BOOK STORYTELLING

Abstract

The article is dedicated to the genesis of the study of the phenomenon of comics. The aspects of attributing comics to both works of art and mass media are considered. The paper touches upon debatable questions to which category, according to the method of influence, comics should be assigned to the audience. Both fiction and comics have signs of intermediality. Is it necessary to study the audience of comics consumers. Can comics become an element in the formation of youth policy in the future? The narrative feature of comics, namely a certain symbiosis of verbal (linguistic) and non-verbal (visual) means of narration, generates its own semiotic system, the semantic unit of which is a frame. In addition, the narrative structure of the comics includes other elements that are characteristic of all works related to this format. They are listed in this article.