IRONY IN HEADERS (RUSSIAN MASS-MEDIA DISCOURSE)

Abstract

The article covers irony in headers in studying of Russian media discourse. It describes the cognitive mechanism of irony and its linguistic realization. The authors consider irony as a figure of speech. Functioning of irony is considered using different methods in this article: logical analysis, discourse analysis, analysis of meaning and a method of cognitive analysis of the text and indentifying of implicit meanings. Nevertheless, componentional analysis is leading because it allows to analyze a mechanism of irony origin. The authors describe such characteristic of headers as a complex expressing of irony semantics in the mass-media discourse and use data from vocabularies (lexicon, an associative vocabulary, a dictionary of collocations) to show ironical implication. The article researches speech tactics which are actualized due to functioning of irony in headers of Russian mass media discourse.