FUNCTIONS OF THE MEDIA, SOCIAL NETWORKS IN THE ADAPTATION OF ETHNOCULTURAL COMMUNITIES IN ST. PETERSBURG

Abstract

The task of the work is to identify the form and function of adaptation, presented in various media texts of many ethnic groups of migrants in social networks; consideration of the classification of types of individual adaptation, highlighted by R. Merton. The paper substantiates the idea that the nature and dynamics of adaptation of migrants is greatly influenced by such social institution as the mass media: the Internet, social networks, and the press. The work says that each ethnic community forms a unique space of adaptive communicative practices. The article reveals the processes of the most successful adaptation of migrants taking place in ethnic communities that use adaptive practices of acculturation. As a subject of study, the study examines the functions of adaptive practices used in ethnic media for the adaptation of migrants from different countries in the conditions of Russian society. The article provides an analysis of 27 electronic sources for migrants in Russia. The author concludes that the ethnic community of migrants is characterized by a combination of everyday, cultural, social and psychological adaptive practices implemented through ethnic media.