FUNCTIONAL AND SEMANTIC FEATURES OF INTERNET DISCOURSE IN BASHKIR LANGUAGE

Abstract

The article observes functional and semantic characteristics of the modern Internet discourse, which is actively used in the Bashkir language. The specifics of the interpretation of the concept of “Internet message” are revealed, the standards of its functioning are determined, the main tasks, intentions and factors of the effectiveness of mass media discourse as an informal act of communication are considered. The authors note that during Internet communication in the Bashkir language, there are frequent cases of using memes, demotivators and stickers, which, along with emoticons, are also a means of communication on the Internet. Particular attention is paid to the violation of the norms of the Bashkir language in the virtual Internet network, which leads to distortion of the meaning of the statement: the presence of publications created without using the Bashkir script: replacing Bashkir letters with Cyrillic, using individual letters of the Kazakh language, as well as individual letters from the Latin alphabet.