The World of Science, Culture and EducationISSN 1991-5497 · ISSN 1991-5500

No. 6 (115), 2025 · 427–430 · DOI: 10.24412/1991-5497-2025-6115-427-430

SELF-PRESENTATION OF MOSCOW AND THE MOSCOW REGION ON THE WEBSITE OF THE INTERNATIONAL EXHIBITION-FORUM “RUSSIA.”

Liu Sidi

Abstract

The article studies self-presentation methods for Moscow and the Moscow region on the website of the International exhibition-forum “RUSSIA.” The analysis is conducted through the prism of thematic dominants and their linguistic representation. Two key thematic dominants have been identified: Scientific Innovation and Tourism, as well as the sub-themes that implement them. The main lexical and grammatical methods of representing the specified thematic dominants have been identified. The obtained results have scientific value for further development of the topic related to the study of the media image of Russia, formed by the website of the International exhibition-forum “RUSSIA,” as they are an important part of an integrated research and set the vector for the analysis of empirical material and its description. The topic is interdisciplinary, so the article may be of interest to specialists in the fields of media linguistics, sociolinguistics, cultural studies, political science, and the theory and practice of journalism.

Keywords: media image, Moscow, Moscow region, exhibition “Russia,” thematic dominant, self-presentation, presentation methods

Full text in Russian.

How to cite

Liu Sidi. SELF-PRESENTATION OF MOSCOW AND THE MOSCOW REGION ON THE WEBSITE OF THE INTERNATIONAL EXHIBITION-FORUM “RUSSIA.”. The World of Science, Culture and Education. 2025. No. 6 (115). 427–430. DOI: 10.24412/1991-5497-2025-6115-427-430