USING THE POTENTIAL OF ARTIFICIAL INTELLIGENCE IN JOURNALISM: THE CONFLICT OF ACCEPTANCE BETWEEN PROFESSIONALS AND SOCIETY

Abstract

The article explores attitudes of professionals and society toward the use of artificial intelligence and its application in the professional activities of bachelor’s students majoring in Journalism. The primary objective of the study is to examine the conflicting acceptance of artificial intelligence in journalism by professionals and society. The opinions of students with practical experience in journalism are surveyed to determine their attitudes toward the use of neural networks, identify existing societal stereotypes regarding the use of artificial intelligence, and outline forecasts for this field. The analysis of the study’s results revealed general trends in the use of artificial intelligence in journalism. The identified problem has been little studied in the works of previous authors, makes a certain contribution to the development of the problem and seems promising for further research.