LINGUISTIC MEANS OF EXPRESSION IN HEADLINES OF THE FRENCH PRESS

Abstract

The article deals with stylistic devices that are used in headlines of French press to make it bright and memorable. The functionality of the headline affects the selection of language means by the author of the publication. Lexical means of expression were analyzed and studied. It is revealed that the main trope is the metaphor, which not only attracts the attention of the reader, but also conveys the attitude of the author. The use of metonymy, personification, phraseological units, hyperbola, periphrasis contributes to the creation of a figurative and emotional headline. Syntactic means affect the reader too. Elliptical structures give the headline a concise and dynamic look. The special word order draws the reader’s attention to the subject of the message. A characteristic feature of the headline is the use of parallelism in combination with an antithesis. Using the above-mentioned linguistic means of expression in headlines, the author attracts the attention of the reader and expresses his opinion.