HYPERTEXT AS A RESULT OF SEMANTIC COMPRESSION IN THE TEXTS OF WEB 2.0

Abstract

The article is dedicated to the study of the process of semantic compression. The novelty of the study is seen in the fact that in modern society there is an increasing number of texts on social networks. The relevance of the research is determined by the need to understand the new format of communication in the media space, in particular, to understand the influence of certain lexical units on events in the world and their display. Special attention in the article is paid to component analysis, which is applied in relation to tokens expressed in the form of hashtags. It is emphasized that it is hashtags that are a new stage in the implementation of the process of using hypertext. Through comparative analysis, the difference in the understanding of the term “linguistic compression” is determined, highlighting the broad sense of the use of this concept and the narrow one – directly linguistic.