THE CULTURAL ASPECT OF THE STRATEGY OF PROMOTING AND POPULARIZING THE RUSSIAN LANGUAGE IN THE REPUBLIC OF MADAGASCAR

Abstract

The article studies an urgent issue of finding effective ways to promote and popularize the Russian language abroad. Using the example of the Republic of Madagascar, the article provides the ground for a culturally oriented strategy for promoting the Russian language, which takes into account four important aspects: the mental, historical, cultural and educational characteristics of the country. The accent factors also highlight the interest in the national language of the Republic of Madagascar as a means of reflecting the national mentality and combining productive educational approaches and methods of modern Russia with the realities of the national educational system of Madagascar in order to integrate them into this system. The study identifies four main relevant areas of the presented strategy for promoting and popularizing the Russian language abroad (coverage of all the levels of education, retraining and methodological support for Malagasy teachers, cultural and educational events for a wide audience, interaction with local organizations), which must be implemented in their unity to achieve the declared objective.