SPECIFICITY OF LONGREAD GENRE IN REGIONAL MEDIA (ON THE EXAMPLE OF NETWORK MEDIA TAMBOV REGION)

Abstract

The study contributes to the controversial issue of the scientific definition of longread and has undoubted novelty, since it analyzes longreads in regional network media as a special format for presenting traditional genres. As a research task, the authors identified an attempt to identify and analyze journalistic materials declared as long reads. The authors describe the characteristic features of longreads in regional media from the point of view of the organization of material and topics, special attention is paid to the use of interactive and multimedia elements. It was revealed that essays and articles are mainly published in the longread format in the regional media. The materials indicated as longreads, for the most part, do not correspond to this format in terms of technical and substantive criteria. The material presented in the study allows the authors to draw conclusions that the regional editions lack traditions of high-quality storytelling, and the longread format is in its infancy.