CONCEPTUAL FRAMEWORK FOR FORMING STRATEGIES FOR THE DEVELOPMENT OF SCIENTIFIC AND SCIENTIFIC-TECHNICAL ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS

Abstract

The article works out conceptual approaches how to develop strategies for promoting scientific and scientific-technical activities in higher education institutions. It has been proposed to systematize possible strategies for the effective functioning of modern higher education institutions, including the following strategies: that of educational activity, that of scientific and scientific-technical activities; that of innovation activity; that of international activity (internationalization of personnel development); that of marketing activity; that of financial activity, etc. A set of tools for building strategies for scientific and scientific-technical activities has been developed, and features of approaches to strategic planning have been singled out, taking into account the specifics of higher education institutions.