CAUSALITY AS ONE OF THE MAIN CATEGORIES OF ELECTRONIC POPULAR SCIENTIFIC TEXT

Abstract

The article is an analysis of the verbal and nonverbal means in the expression of causality in an electronic popular-science text, which is caused by insufficient knowledge of the combination and interaction of these tools in this type of text. Various manifestations of cause-and-effect relationships are considered within the framework of a sentence, several sentences, or a paragraph of the text. Based on the results of the research, the author points out that in the studied type of text, causality is represented by verbal and non-verbal means that express the cause in a general way or with an additional shade of meaning. Special attention is paid to the perception of complex textual information by a non-specialist reader. The connection between the issue of causality, the presentation of information, the problem of its adequate perception and understanding, as well as increasing the effectiveness of influencing the reader in the direction desired by the author of the text is indicated. At the same time, causality is, on the one hand, a means of forming a reader’s assessment of the information provided, and a means of encouraging the reader to perform any actions, on the other hand. The material for the study was the texts of electronic versions of the publications “Bild der Wissenschaft”, “Spiegel”, “Focus”, “GEO”.