COMMUNITIES OF CONFLICT MOBILIZATION IN SOCIAL NETWORKS IN RUSSIA AS AN ACTUAL HYBRID GENRE OF PROTEST COMMUNICATION

Abstract

The article studies discursive and genre features of conflict communities in social networks as relevant formats of protest communication on the example of social networks VKontakte and Facebook. The current state of research on protest communication is briefly described. A conclusion is made about the hybrid nature of the investigated communicative practices. It is shown that the analyzed communicative practices are characterized by multifunctionality and perform information-evaluative, directive and agitation functions; are characterized by polydiscursiveness and combin features of political, media, personal and Internet discourse; possess a hyper-genre character and stylistic syncretism, combining the features of literal and colloquial speech, the features of an open letter and the Internet forum.