THE CATEGORY OF ADDRESSING IN ELECTRONIC POPULAR SCIENTIFIC TEXT WITH A NON-VERBAL COMPONENT

Abstract

The article discusses features of the use of the category of addressing in an electronic popular science text with a non-verbal component. A popular scientific text is created not only to provide the reader with information, but also to influence him, to arouse interest in information, as well as to stimulate the desire to “communicate” within the scope. One of the most significant categories of popular science text is addressability, that is, the objective of the text, so its expression with the help of verbal and nonverbal text components is of great importance. Any lexical units can become markers of targeting, and the very targeting is manifested at a pragmatic level. More often it is expressive and appraisal units, with the help of which the author expresses his point of view on the information being presented as accurately as possible.