ENGLISH LOANWORDS IN THE SYSTEM OF COMPLEX WORDS OF THE BASHKIR LANGUAGE

Abstract

The problem of Anglicisms in the Bashkir vocabulary is one of the most relevant in modern linguistic science, although this layer of borrowings is by far the most popular in the speech of the entire society. This problem is also complicated by the fact that the process of borrowing English-language concepts and terms by the Bashkir vocabulary is almost continuous. According to their structural features, Anglicisms can be both simple and complex, of which there are already quite a lot in the system of the Bashkir language. In addition, English lexemes themselves are actively involved in the formation of complex (word-splices, paired, composite) words. The article analyzes complex Anglicisms that are most often used in the language of journalism, thanks to which the primary introduction of new concepts to the representatives of society is carried out. The analysis of articles from Yeshlek republican newspaper shows that such lexical units are most often found in the field of computer technology and the Internet, automobile, air and other transport, sports, business, commerce, trade, banking, among the names of food products, American cuisine, concepts from the field of advertising, printing and mass media.