LINGUOCREATIVE CHARACTERISTICS OF ETHIOPIAN POLITICIANS’ INDIVIDUAL STYLE

Abstract

The study explores the linguistic creativity inherent in the individual rhetorical styles of Ethiopian politicians, analyzing how they strategically employ language for persuasion, identity construction, and ideological positioning. By employing discourse analysis, the researcher examines political speeches to identify distinctive linguistic patterns, including culturally embedded metaphors, rhetorical repetition, parallelism, and lexical innovation. The findings suggest that these individual styles reflect deeper sociolinguistic tensions between national unity and ethnic diversity, while also serving as a mechanism for political socialization. Through systematic analysis of empirical data, the researcher identifies multiple techniques across linguistic levels that actualize creativity in political discourse. This research advances political linguistics by demonstrating how linguistic creativity is shaped by Ethiopia’s unique historical and sociocultural context, offering new insights into the interplay between language, power, and ideology.