EXPLICATION OF THE ADDRESSANT AND THE ADDRESSEE IN COMMUNITIES OF PROTEST MOBILIZATION (ON THE MATERIAL OF RUSSIAN SOCIAL NETWORKS)

Abstract

The article briefly describes specific features of protest Internet communication, names its functions, goals; it is shown that this type of communication is closely related to a specific situation, is carried out in a digital environment, and involves an interactive relationship between addressee and addressee. The protest is interpreted as a special communication system characterized by spatio-temporal, objective and collective-personal dimensions. On the material of the Russian-language protest content posted on the popular Russian social networks VKontakte, Odnoklassniki, as well as in the Russian segment of Instagram, Twitter, Facebook, methods and means of explication of the addressant and addressee are described. It is shown that depending on the selected type (community member, administrator, moderator, opinion leader or third-party author, whose publications in the community are shared by its members), the addressee receives a different explication: in the indication of the author in the publication header; in methods of identification with community members; in direct calls for concrete action; in the header of the publication, where the repost is indicated; in the comments, signatures, additions of the co-addressee to the repost, which initiate a protest reaction from members of social communities. It has been established that the mass addressee is explicated by the use of interactive signs of approval; using the repost functionality, indicating data on those who made the repost with the ability to go to their profile; an indication of authorship in the comment header; presentation of a personal position in the comments; positive / negative identification with the addressee in the comments; short self-presentations of community members in the comments.