VISUAL AND GRAPHIC ELEMENTS ANALISYS OF ELECTRONIC LITERARY TEXT

Abstract

The article presents an analysis of visual and graphic elements of electronic literary texts. The research materials are electronic literary texts based on Adobe Flash and HTML. One of the main parameters when interpreting visual components is their separation by the static / dynamic principle. Visual components of electronic literary texts are divided into three main types: images; video series; animated elements. The location of elements in an electronic literary text on each separate tab (page) is perceived by the recipient as a “whole” for the construction of which each component is significant. In addition to the location of visual components on electronic literary text tab, individual elements within these components, which are visual (iconic) signs, may acquire special significance. The main principles of electronic literary text analysis for visual components include identifying: the main compositional principles (closed / open structure); the specifics of the combination of layers, plans and background of the image; establishing the basic principles of connecting visual components with other poly-code elements of electronic literary text (determining the author’s tactics); reaching the ideological level of the work (the author’s strategy).