FEATURES OF THE PRESENTATION OF CONTENT ABOUT RUSSIA ON CHINESE SELF-MEDIA PLATFORMS (USING THE EXAMPLE OF THE PLATFORM TIK TOK)

Abstract

In recent years, under the influence of new media and network communication technologies, Tik Tok has been born and is gradually becoming more and more popular in other countries, becoming one of the fastest growing and most downloaded applications. It turned out that the creation and viewing of short videos has become an important channel for people to learn about the outside world. Based on this, in addition to the official media, short videos of self-media can also become another important window for Chinese-Russian communication, especially for raising the level of awareness of Chinese people about Russian society. The current content about Russia in short videos in self-media is aimed at highlighting the “micro-level” Russian socio-public life and has a diverse and popular character. However, there are some limitations in the content and presentation options of short videos, such as excessive entertainment and homogenization of content. The author believes that the state should regulate, taking into account the laws of the market and aimed at maximizing the positive role of self-media video content on mutual understanding between China and other countries.