GENRE AS A SUBJECT OF THEORETICAL JOURNALISM

Abstract

The article discusses various approaches to the definition and classification of genres. Journalism is examined in the context of literature and philology, while journalistic genres are investigated within the general theory of genres. Particular attention is paid to contemporary discussions, which are characterized by two tendencies: one goes back to the works of Yu.N. Tynyanov about the historical mobility of genre forms, and the other – to the works of M.M. Bakhtin on the stability and “memory” of genres. The most fruitful are the concepts of V.A. Lukova on the tendency of genre generalization and S.N. Zenkin, who distinguishes between “genres of discourse” and “genres of text”. The identification of journalistic genres is especially difficult due to immersion of the journalistic text in the media environment. The main criteria for identifying journalistic genres are determined by the signs of a genre stereotype and features of speech practice, journalistic discursiveness.