ABBREVIATIONS AS A MEANS OF CREATING EXPRESSION ON THE PAGES OF NEWSPAPERS

Abstract

The article discusses abbreviations as a means of creating a language game in the press. In journalistic discourse, abbreviations perform not only nominative and compressive functions, but also express expressive and evaluative values. Linguists note the revitalization of the process of formation of abbreviations in Russian language and their widespread use both in journalistic texts and in youth slang, which is associated not only with the functions of economy and compression, but also with the expressive function realized as a result of the involvement of these units in the language game. The article analyzes the cases of the use of abbreviations in the emotive function in the regional (Dagestan) weekly “Chernovik”, highlights different methods of language game-graphoderivation, game interpretation of abbreviations, replacing the component of phraseology with a compound word, etc. The author concludes that the use of abbreviations in game titles is associated with the search for original ways of expression and evaluation.