MULTIMODAL ASPECT OF POLITENESS STRATEGIES CHOICE (BASED ON THE MATERIAL OF A POLITICAL TALK SHOW)

Abstract

The article observes multimodal interaction of participants in a political talk show. The objective is to describe strategies choice mechanisms and semiotic heterogeneous elements of their implementation within socially acceptable norms of polite behavior in conditions of acute discussion. As a result of studying the pragmatic features of multimodal communication in the discursive genre of a political talk show, it is found that one of the problems of this type of genre is the optimal choice of politeness strategies and semiotic heterogeneous means of their implementation to maintain discussion within the framework of polite communication established by society and culture. It has been proved that distancing and rapprochement strategies are characterized by flexibility, dynamism, simultaneous functioning to express the same meaning, as well as the difficulty of maintaining balance while observing the politeness norms. The results of the study show that resources of different semiotic systems (verbal and nonverbal) contribute to more effective interaction due to the ability to duplicate, strengthen, contradict, supplement, explain, expand the context.