ARGUMENTATIVE NATURE OF TEXTS OF ANNOTATIONS

Abstract

The article refers to research of effective text annotation impact on a recipient. As an example there are studied annotations of modern French literacy for children. The text of annotation is an advertising strategy, which includes rational and emotional arguments explored by the author of this paper in details. Among these arguments there are arguments to uniqueness, authority, publicity, creative productivity of creators, to relevance, to high quality of publishing, arguments to the book popularity, the plot captivity, benefits for child development, literary merit of the book. Theoretical material is supported with authentic texts of the published abstracts.